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A Generational Marketing Overview of The United States

There are five major generational markets in the United States. The distinctions of each generation are widely accepted by demographers and marketers and have been shaped by cultural circumstance, world events and above all, fertility. Because circumstance, events and fertility vary greatly the U.S. generations, that are about twenty years in duration, vary greatly in size. This fact shapes each generation’s economic, social and political impact on the total U.S. population and has serious significance for marketers.

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Flint seeks sponsors for police surveillance cameras

From FLINT-AREA NEWS NOW:

"The City of Flint is looking for sponsors for surveillance cameras that will be mounted around the city to keep a watch out for crooks.

In exchange for cash, the city will plaster business names next to police logos on the pole-mounted camera boxes that sport a blue police light that flashes 24 hours a day.
Flint Journal extras

About the Blue Light Special
The City of Flint and a private security firm are looking for companies and people willing to pony up sponsorship money for surveillance cameras.

How to Motivate Your Customers to Wear Cow Suits

From the Pensacola News Journal:

On Friday, all Chick-fil-A chain restaurants will be celebrating the fourth annual Cow Appreciation Day. The restaurant will be offering a free Chick-fil-A meal to any customer that comes to the eatery fully dressed as a cow. This means the customer needs to be dressed from head to toe as a cow.

If you're partially dressed as a cow, such as a cow-printed T-shirt, hat, vest or purse, Chick-fil-A will give you a free entrée.

Joan Randall Agency on Good Ads

From the Joan Randall Agency blog:

"There is only one determining factor about an ad
that is important. It is an extremely simple exercise,
and today it is forgotten while the industry pats itself
on the back for a job well done.

If an ad makes money it's a good ad. If it doesn't
make money it's a failure, and I don't give two hoots
in hell about how many awards it wins for this or that.

Make money...good.

Fail to make money...get fired."

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http://www.thejoanrandallagency.com/blog/2008/07/the-straw-that-stirs-th...

How to Get Your Brand on 'Oprah'

from AdvertisingAge:

So how do you get your brand on "Oprah"? It helps a whole lot if Oprah likes your brand or its ads. It helps more still if Oprah's producers like you. And it possibly helps even more if Oprah likes you or the person endorsing your brand.

Oh, and another, murkier point: Some PR people believe it may help to "do a sponsorship," as one put it.

Both Harpo and marketers, however, deny quid pro quos. And the successes of such smaller brands as Kitchen Aid and Dolly Parton indicate one need not pay to play on "Oprah."

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