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Email Marketing For The Small BusinessFrom Media Post's Email Insider blog: "So let me leave you with this thought, Mr. or Ms. Small Business Owner: Email is a great tool for you! Start with a plan, utilize turnkey execution, ask for email addresses when you talk to customers, and measure the results of your efforts. Remember not to over-mail or under-mail, and only send relevant and timely information. Most importantly, keep a focus on your customers and what they want and need from you. With that focus, you can’t go wrong." Read the entire article: 51 Seconds to E-Newsletter SuccessYou know that e-newsletter you and your colleagues slaved over for hours, writing, designing, broadcasting, and tracking? Well, I'm sorry to say the average reader will scan it for less than a minute. Fifty-one seconds to be exact, according to the "Email Newsletter Usability" study from the Nielsen Norman Group. The same study shows only 19 percent of people read an entire e-newsletter. 16 Free Newsletter TemplatesKekeko.com proudly presents the free newsletter template archive. The templates gathered by Kekeko.com have been used to great effect before and are created by professionals. Use them as you see fit, share them with friends and partners. Experiment and enjoy! All these templates are free to use, distribute and modify under a Creative Commons Attribution Share-Alike license. Get a free newsletter template: Five Ways to Use Email to Close the SaleFrom the marketing newsfeed here at OzarksU: "Email marketing, like any other form of marketing, is designed to lead to an actual sale. This article concentrates on how to create 5 types of emails that result in an immediate sale. Please note that all of these techniques require that some sort of relationship already be established with the recipient, either a confirmed interested prospect, or an established customer." Read the full article: Targeted Email Communications Drive Web Site Traffic and Increase ROI"We know that triggered messages based on consumer behavior yield great results. According to a JupiterResearch study from 2005, triggered messages yield 9 times the ROI of traditional batched messages. Therefore, the question is not whether you need to do this, but how you can get started." Read the full article: |
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