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Search EnginesSEO for New Web Site Launch"Before you worry about Web site design, start with the hard work associated with building a substantial site. First, develop a list of keywords that are important to your business. Do the keyword research necessary to find out how often those keywords are actually searched on the search engines. Carrie Hill has an excellent article on keyword research (especially for those who need to avoid paying the bucks to have access to "better" software). As Carrie mentions, do the keyword research first, then begin to determine how to organize your Web site to be found for these keywords. Arkansas SBDC Offering FREE Search Engine Optimization Classes!The UALR Arkansas Small Business Development Center (SBDC) will be offering two free Search Engine Optimization (SEO) classes in the summer of 2008. Thursday, June 19 Thursday, August 14 Top 5 Non-SEO Ways to Increase Your Search RankingsWhat are the top 5 non-SEO ways to increase your search rankings? 1. Enhance Web Site Usability Read the full article: Site Redesign: 4 Vital SEO Tips for Web DesignersWhen you're putting together your information architecture, you should be considering usability (first and foremost), but you should also be bringing SEO objectives into this portion of the project. Don't let SEO be something you do after the Web site has launched. That's backward. Develop a set of keywords you know you want to focus on and make sure you're building a Web site that actually has pages devoted to the keywords. Having a ranking for a keyword is not happenstance. You need to have content in order to have any "meat" the search engines can chew on. SEM Tools of the Experts"When determining which tools to use for SEM, your needs and experience should be the top consideration. In this industry, people's advice varies on which tools are the best, so always take this into consideration when weighing your options. To prove this point, I asked a group of industry experts a simple question, "If you could use only five tools to do SEM, which five would they be?" The answers I received were as diverse as the people who answered them. |
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