From the Joan Randall Agency blog:

"There is only one determining factor about an ad
that is important. It is an extremely simple exercise,
and today it is forgotten while the industry pats itself
on the back for a job well done.

If an ad makes money it's a good ad. If it doesn't
make money it's a failure, and I don't give two hoots
in hell about how many awards it wins for this or that.

Make money...good.

Fail to make money...get fired."

Read the full article:
http://www.thejoanrandallagency.com/blog/2008/07/the-straw-that-stirs-th...