Email Marketing For The Small Business

From Media Post's Email Insider blog:

"So let me leave you with this thought, Mr. or Ms. Small Business Owner: Email is a great tool for you! Start with a plan, utilize turnkey execution, ask for email addresses when you talk to customers, and measure the results of your efforts. Remember not to over-mail or under-mail, and only send relevant and timely information. Most importantly, keep a focus on your customers and what they want and need from you. With that focus, you can’t go wrong."

Read the entire article:
http://blogs.mediapost.com/email_insider/?p=636