A Generational Marketing Overview of The United States

There are five major generational markets in the United States. The distinctions of each generation are widely accepted by demographers and marketers and have been shaped by cultural circumstance, world events and above all, fertility. Because circumstance, events and fertility vary greatly the U.S. generations, that are about twenty years in duration, vary greatly in size. This fact shapes each generation’s economic, social and political impact on the total U.S. population and has serious significance for marketers.

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