"Many small business owners have asked me how they can increase conversion rates without spending a lot of extra marketing dollars. Conversion rates vary by industry, so saying 3 percent is "bad" or "good" is unrealistic. A 3 percent conversion rate may be great for a luxury boat sales site -- whereas 3 percent may be dismal for a ringtone download site.

For the small business owner, post-click marketing is an opportunity to turn more of the traffic you're already receiving into a conversion. You can also better segment that traffic and drive it to the right "message" on your Web site. By its very nature, if done correctly, the process will increase conversions in traffic you're already receiving.

Follow along because it's example time!"

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http://searchenginewatch.com/showPage.html?page=3629127