Targeted Email Communications Drive Web Site Traffic and Increase ROI

"We know that triggered messages based on consumer behavior yield great results. According to a JupiterResearch study from 2005, triggered messages yield 9 times the ROI of traditional batched messages. Therefore, the question is not whether you need to do this, but how you can get started."

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http://www.marketingprofs.com/8/real-time-messaging-targeted-email-commu...