"Social networking is no longer the Next Big Thing; it's now as much part of our Web experience as search engines. Previously considered the province of kids who wanted to keep up with class gossip, social networking services are being co-opted by grownups who are examining ways to use them both within and outside of their places of employment."

"So which is actually better for professional use, by both companies and employees (and would-be employees): LinkedIn with its focused approach, or Facebook with its multitude of applications?

To check this out, we came up with six familiar business scenarios and asked two of our writers to solve them: one by using Facebook, and one by using LinkedIn. Sometimes it was clear which service could do the job better, but sometimes it was difficult, or impossible, to choose a winner.

It turned out, in fact, that there is no absolute winner; both Facebook and LinkedIn excel in different scenarios. It all depends on what you need to do.

Which would you choose? Check out our six business scenarios, and see what you think. You may decide to pick one over the other, or may simply decide to join both."

— Barbara Krasnoff

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